Fosterlands Labs
Proposal prepared for FundLoans
Broker Acquisition Plan
A focused plan to get the right brokers calling, submitting scenarios and getting approved with FundLoans.
Prepared by Fosterlands Labs
ยท November 2026
FundLoans is the specialist in jumbo and super jumbo non-QM lending, with an average loan above $1M. You work with around 500 approved brokers in a market of more than 10,000. Email and your AEs' LinkedIn posts work well. Your company page brings only a few calls. You have never run paid ads, and you want to test affordably to reach the right brokers. Content is not the problem. The goal is simple: get the phone ringing.
"We need to get our phone to ring."
More approved brokers
Grow beyond your current 500, focusing on brokers who bring bigger, complex files.
More calls and scenarios
Turn attention into real conversations with your team.
Clear tracking
Know exactly which channel brings each call and scenario.
Reach. Convert. Measure.
Reach
Paid campaigns that put FundLoans in front of mortgage brokers and loan officers where they already spend time.
Convert
Dedicated landing pages built for one action: call, submit a scenario or become an approved broker.
Measure
Call tracking by channel and a monthly report, so every dollar has a clear answer.
Where we'll find your next brokers
Primary channel
LinkedIn Ads
Targeting by job title: mortgage brokers, loan officers and originators. We'll also promote your AEs' best posts as ads, building on what already works organically.
High intent
Google Search Ads
Show up when a broker searches for a jumbo non-QM, bank statement or DSCR wholesale lender. Low volume, high intent.
Reinforcement
Meta Retargeting
Brokers who visit your site or landing pages see FundLoans again on Instagram and Facebook, reinforcing trust.
Test, from month 2
A small test in professional mortgage communities to see if it becomes a new opportunity.
A profile that confirms the decision
When a broker clicks an ad, the next thing they do is check your profile. We'll elevate FundLoans' premium image with a consistent, luxury-level feed that builds trust and expertise, aligned with the campaigns and built with the material your team already has.
Weeks 1 and 2
Setup
Call tracking, landing pages, audiences and first ad creatives.
Month 1
Launch
Campaigns live on LinkedIn, Google and Meta retargeting with a test budget.
Month 2
Optimize
Cut what doesn't perform, reinforce what does. Reddit test begins.
Month 3
Scale
Invest in the winning channels and set goals for the months ahead.
Paid lead generation
- Strategy and management of LinkedIn Ads, Google Search Ads and Meta retargeting
- Reddit test campaign from month 2
- 8 to 12 ad creatives per month, built from your existing material
- 2 landing pages at launch, plus 1 new or optimized page each month
- Call tracking by channel
- Monthly performance report
Premium brand presence
- 12 feed pieces per month for Instagram and LinkedIn
- Social media management
- Visual direction aligned with the luxury positioning
$3,200 / month
3-month initial term
Recommended ad budget: $1,500 to $2,000 per month, paid directly to the platforms and agreed together before launch.
We don't promise numbers before testing. We promise a clear plan, honest tracking and constant optimization.
- 01Access to LinkedIn, Meta and Google accounts
- 02Website access for landing pages and tracking
- 03Brand files, videos and flyers
- 04Haylee as our main point of contact
- 05Your compliance and approval process
You already know how we work through Bebemos. Same organization, same approval flow, you stay in control of everything that goes live.
Felipe Foster
Creative Director
Thiago dos Reis
Strategy and Paid Media
Ready to start?
Approve the plan and we begin setup the same week. First campaigns live within two weeks.
Approve the plan